Best of the Susquehanna Valley Event 2024
Event Design and Brand Refresh
PROJECT
Event Design
signage, event graphics, promotional materials
Advertising Campaign
Motion Design
Brand Identity
Logo Redesign
Editorial Design
TOOLS USED
Illustrator
InDesign
After Effects
Procreate
OVERVIEW
Susquehanna Style’s Best of competition awards the best of the best in the Susquehanna Valley. Their Best of Event helps celebrate the best people, local businesses and food that the area has to offer. Travel through the Susquehanna Valley with this event rollout which includes magazine features of the 2024 Best of Winners from each region in the Susquehanna Valley, advertorial, digital and social promotion, and event collateral. All promotionals are complete with a clean redesigned logo and original designs.
Original
Redesign
Motion Graphics and Icon Creation
Icons were created for each region’s iconic landmarks, cultural elements and businesses. The icons were then animated using After Effects to come to life in the event’s promotional Instagram Reel.
Instagram Story Reel
Advertising Campaign
Pop-up Digital Ad
Leaderboard Digital Ad
Editorial Design
Throughout the summer, magazine issues were released each month featuring the Best of winners from each region of the Susquehanna Valley. Each issue was given its own color palette to distinguish the regions, while the icon graphics were expanded from the original event materials to fully represent each destination.
Magazine Feature Openers
Event Collateral
In addition to our event signage, each feature opener was printed on poster board and displayed throughout the event. Winners were able to remove them from their easels to use as photo props to showcase their win.
