Love on Tour is the highly anticipated upcoming world tour by singer/songwriter Harry Styles. The concept behind the design reflects the many instances of fruit referenced in his songs. Particularly, the symbolism of fruit itself used in art and culture, such as earthly pleasures, overindulgence and temptation. This falls in line with themes used in his own album, “Fine Line.” The imagery was inspired by the story of Adam and Eve, and depicts Styles as both figures, to represent his own exploration of sexulaity and gender identity. Watercolor illustrations were used to create a manuscript style. This rollout includes a flippable gig poster, apparel and an instagram carousel ad.