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Fundraising and Acceptance Videos

Various Schools

Bentley Annual Fund Animated Video

PROJECT

Fundraising

 

Motion Design

Creative Direction

TOOLS USED

Premiere Pro

After Effects

Motion Array Templates

OVERVIEW

This animated video was created to promote the Bentley Annual Fund with a vibrant, upbeat tone. Featuring bright colors pulled from the school's color pallete, smooth transitions, and dynamic animations, the video reflects the energetic spirit of the Bentley community while clearly conveying the impact of the Fund.

The project received an Education Digital Marketing Bronze Award (2025) for Digital Special Video: Over 2 Minutes, recognizing the Bentley School Annual Fund Video, submitted under Creosote Affects.​

Premiere Pro and After Effects were used to bring the storyboard to life, starting with basic motion graphic templates that were then customized to align with the project’s style and vision. The final video captures the excitement of the Bentley community while maintaining a clear, engaging message.

Storyboard (Click to view)

Drew Acceptance Video and Social Rollout

PROJECT

Acceptance Marketing

Motion Design

Video Design & Creative Direction

TOOLS USED

Premiere Pro

After Effects

Motion Array Templates

OVERVIEW

At Drew School, students have the opportunity to shape their high school experience from day one. For this project, an acceptance video and two Instagram reels were created to to celebrate the exciting moment of being welcomed into the Drew community. The design language from previous print materials was expanded to create a cohesive digital experience that aligned with the established style.

The project received an Education Digital Marketing Gold Award (2025) for Social Media Content – Campaign, recognizing the Drew School Social Media Campaign, submitted under Creosote Affects.

The video and Instagram reels, produced using Premiere Pro and After Effects, were designed to generate excitement with a "hype video" feel, maintaining an urban, dynamic vibe that reflects the school's energy. The animated website header was specifically created in After Effects to enhance the visual experience on the site. These elements were all crafted to capture the excitement of acceptance and engage the Drew community across multiple platforms.

Storyboard (Click to view)

© 2026 by Madison Eckert

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