Donna Klein Jewish Academy is a K–12 Jewish school located in Boca Raton, Florida. The goal of this project was to develop a modern brand concept that truly resonated with the DKJA community. The color palette draws from the blue of the Israeli flag while also connecting to the coastal blues of Florida. Along with the new brand direction, an extensive brand guide was created to ensure consistency across all applications. After the initial concepts were presented, the focus expanded to creating a new visual identity for the athletics program, building a bold and powerful graphic system centered around the Eagle mascot.