Funding a Bright Future Campaign

Saddle River Day School is building a brighter future for its students with the help of parents, alumni, and the community—and this project was designed to support that mission in a fresh, creative way. Centered around the theme of “funding a bright future,” the campaign used bold drop shadows and playful design elements to bring a sense of excitement and the feeling of the words acting as a beacon to its readers. Animated GIFs and motion graphics were added to the digital content to keep things dynamic and eye-catching.

 

The email push pages (total of 5) were built using FinalSite and accompanied GIFs were built in After Effects. The social media posts were created in Premiere Pro, and the brochure was designed in InDesign. The result was a vibrant, engaging campaign that brought the school’s vision to life and encouraged people to be part of making it happen.