ASSIST Scholars

Creative Concepts | Brand Redesign

ASSIST Scholars is a non-profit that helps talented high school students from around the world earn scholarships to top private high schools in the U.S. Students are selected for their academic and extracurricular excellence and contribute to cross-cultural exchange in their school communities.

This project centered on crafting a new bold and inspiring creative direction for ASSIST, with the goal of resonating across diverse audiences—including scholars, member schools, and donors. The goal was to show the full value of the organization by creating a sense of importance and impact, using strong, meaningful language and visuals that really resonate.