Choate Rosemary Hall

Choate encourages students to meet new challenges, perspectives, and possibilities with confidence. The goal of this project was to create an admissions identity centered around the idea of an introduction. The simple act of saying “hello” and being open to everything that can come next.

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The concept came to life through blurred imagery and type that comes into focus, representing that moment when putting yourself out there leads to connection and opportunity. Bold and dynamic typography gives the designs energy, while conceptual point-of-view photography helps make prospective students feel like they were already part of the Choate experience. Together, these elements create the feeling of stepping into life at Choate through the admissions materials.