Lancaster Country Day School encourages students to spark wonder and inspire challenge in everything they do. The goal of this project was to create a refreshed brand identity that brought that idea to life while building on the school’s existing color palette and imagery. Updated typography, custom type treatments, and patterns inspired by the heritage of Lancaster County came together to create a visual system that feels playful, clean, and distinctly LCDS. A spark graphic became a key part of the identity, using a continuous line to connect phrases and represent the moment when one idea sparks another.

The new brand direction was then carried across a range of admissions materials, including a custom viewbook and folder for prospective families. It also came to life within the school itself through an environmental graphic at the Lower School entrance, creating a sense of curiosity and wonder as students walk through the doors.